In today's world, many retailers have a hard time to stay active in their very competitive sector. Constantly changing prices and promos make it tough to follow the market.
Gaining insight into the general structure of the market and into competitors' pricing strategies can significantly simplify this process.
element61 has built an end-to-end solution from scraping webdata from Belgian retailers, to gathering insights through an interactive PowerBI dashboard.
To access our 12 page long white paper on this subject, download below.
The dashboard contains a mix of mockup data (which you would leverage from your own systems) & competitor web data. This data is acquired through a python script that ran daily to crawl the web data.
To access the web data, we leveraged a Python package called Scrapy which allowed us to retrieve, parse & extract the data from various retailer web pages.
This demo is a fully-operational working data platform running with Microsoft Azure and Power BI. We see 3 key learnings as very relevant to share with you
During this exercise, we learned that if you are a retailer or a brand, there are lots of opportunities with publicly available data. Register for our whitepaper to discover how you could leverage this data into a competitive advantage.
Continue reading about the element61's Modern Data Platform approach.